Simple Logo Designs

A graphical mix of colors, images or words is termed as a logo. It is the mark of identity of a particular organization. Your target audience relates your products with your organization through your logo design. What if you see a complicated design? Are you able to remember it? Of course not because there are just about ten to twelve seconds or maximum half a minute that one spends in pondering over the logo design of an organization or a brand. Therefore, the logo designs should be simple and easy to memorize.

Have you ever thought what sort of things is easy to be memorized? The answer is quite simple. The image or the colors that are according to your taste are easy to relate to. Similarly if your logo design has been designed by focusing the target audience, business vision and the message that needs to be sent across then it get stored into the memory of its viewer easily.

How a Good Logo Design Speeds Up your Marketing?

A catalyst speeds up those chemical reactions which otherwise proceed at a much slow pace and take a longer period of time for their completion. A good logo design also acts like a catalyst for your marketing strategies. It moves them with greater velocity. Your target customers remember your organization by memorizing your logo. The catchy and appealing design is what that sticks to the mind of your customer even if he/she has seen it just for about two to three times only.

Your logo design is the first thing that reflects your corporate stature in front of your customers or your business partners in your absence therefore not only should it be eye catching but should also demonstrate the picture of your business fundamentals clearly. A good logo design is worth more than thousands of words. People can’t go about reading two to three paragraphs about your organization on bill boards and other marketing materials while just a glimpse of a good logo design is enough to get your organization registered in the minds of your target audience.

Core of an Effective Logo Design

The huge diversification in business domain has increased the demands for efficient marketing. A logo design is meant to establish the image of a particular organization or a brand among its competitors so that every business has its own identity. When it comes to establishing the identity then what is that key point of your business or organization that can make you stand out? These are your business vision and your services that make you different from others.

In order to make your logo an effective and efficient marketing tool, design it in such a way so as to portray your corporate vision. This is the core around which the whole logo design must revolve. It should give a sense of professionalism and stability about your business. Align the colors, font size and style and graphics of your logo design with the taste of your customers and the purpose your products are going to serve.

Web Design – Your Online Home

Incorporation of internet in our lives has not only reduced the distances among individuals of far flung areas but has also produced new ways for trade and businesses. The much complex and vicious cycle of market trends have been changed to a much speedy and far reaching online mechanism. Today, a representation of any organization at online platform is the symbol of its recognition in the business domain. It is a website design that announces the existence of any organization in the business circle.

Communication and Marketing: Your web design is the platform that helps you to connect with the network of your clients and business partners. An affordable and fast paced marketing tool that streamlines your strategies to grab your target audience. Without the use of online medium, marketing requires a wider time period to mark its impact and even more difficult is for the consumer to avail all the products and services of a particular brand or organization but now with the enviable and user friendly features of a web design of that organization, its products can be viewed and even bought online with no hustle and no time wastage.
Symbol of Recognition: Everyone is running short of time these days as the work load is far more than working hours. An organization with no web design or no online presence has no recognition and no connectivity with its clients. Your clients judge your business with the stature of your web design. Therefore, one should have such unique features in his/her web design that clients can relate to them to the organization easily. The needs of the era have increased to such a great extent that it is almost impossible to meet them without being at the online medium.

Expand Your Work Horizon: Your logo design & web design helps you to reach those parts of the world where you cannot reach personally. Thus, a web design diversifies the network of your clientele. It is not feasible for every organization to establish its office in every corner of the world, instead the consumers of that area can be connected via the web design with a little more expenditure on your marketing. Sitting in one part of the world, you can market and sell your products around the world with ease. Your web design makes you over look the boundaries of the world and helps you to spread your trade roots across the globe.

Burdens off Your Marketing Budget: A web design is your home at the online medium through which an effective and proficient marketing campaign can be run along with other BTL activities. Your web design serves to bridge the gap between you and your clients so efficiently that none other marketing tool can gather massive responses within such short time period. When you incorporate the marketing features in your web design, your budget doesn’t suffer to a great deal as compare to other mediums.

Your website design is your portal to online world. Make your communications, marketing, all consumer based operations and market presence smoother and swifter through an unimpeachable web design.

How to Choose the Color Palette of a Web Design?

The language of colors is well understood and well defined since ages. Every color has certain impression and expression associated with it. When talking about a Web Design, colors are of foremost importance. In this age of advanced technology, your business is known by the quality of your web design. Your clientele and your business partners connect to you via the platform of your website and the colors in your web design serve as an element that helps to garb the attention of your consumer.
Responses to Colors: The responses attached to colors are mostly instinctive and others vary with cultures and regions. Our mind and senses are tuned to respond in a particular manner to a particular color. Therefore choosing the right color to elicit a certain response in the viewer can turn your task swifter and smoother.
Business Vision: The web design should create the authentic image of your business vision and colors are one of the most important tools that reflect the nature of your business. An organization that has a vision to reduce the hazardous effects of environmental pollution with its products then the colors of its web design should produce an effect of refreshing and healthy environment i.e. shouldn’t include dull and dry colors. Aligning colors with your objectives is a bit difficult task but you can easily define the color palette for your web design if you understand the psychology of colors.Logo Design

Target Customers: Colors in a web design should be in accordance with the segment of society it caters to and the kind of products or services that an organization manufactures or delivers. If your products are related to youngsters then your web design should have vibrant colors which send energizing vibes to your target customers. Colors have the tendency to mould the thinking of individuals and transform their moods accordingly. Therefore, one should carefully select the color palette for his/her web design.

Combination of Colors: Filling in your web design with a number of different colors is another intricate chapter. Combination of colors has its own rules and standards. Certain combinations are worth noticeable while others fail to grab the attention of the viewer. The bottom line is again the same that is the different colors used in the web design should not be able to disregard the main objective of your corporate vision. There are certain combinations which have been in use for so long (like blood red with parrot green) that there presence in your web design will not be able to catch the viewers eye at first glance and thus your viewer will began to loose his/her interest from the very beginning. Working with different color schemes can give the element of uniqueness to your web design.

Thus, choosing the color palette for your website design is as important as choosing the content and graphics for it. It is an amalgamation of complimenting colors that helps you portray the right image of your corporate stature among your clients and competitors.

Philosophy of Colors in a Logo Design

A Logo visually describes corporate identity of an organization, product and services. Its journey to existence revolves around certain essential factors which determine its effectiveness. Colors that brush up a logo design is one those essential features. There is a deep and highly evolved philosophy of colors that has a strong bonding with the message that a logo has to deliver on behalf of the organization.

Beauty of the world and its appealing factor is due to the presence of various colors in this universe. Such is the fate of colors in your logo design that they not only make your brand appealing but also desirable for your customers. Colors have the power to transform the moods of individuals. They have certain reactions associated with them. Every color carries its own individualistic frequency that helps to change the mind set of its receiver after striking them.

The first thing that catches the attention of the viewer in a logo design is its color and serves as the decisive factor for like or dislike of the design. Your logo having the images or symbols that correctly depict the vision of your organization but is filled in with the colors that don’t go with the taste or age of your target customer will surely lose its impact.

Choosing the right color for a logo design is a cumbersome task. There are numerous colors that will appear to be the right choice but picking up the best one requires some factors to be kept in mind. Combination of different colors should be in harmony with each other. None of them should be this much overpowering that I will beat the existence of other colors.

Age of the Target Customer: Individuals of different age groups have different taste for colors that appeal them or refresh them. Color usage in a logo design for a product to be used by individuals of particular age should keep this factor in mind.

Font size and Style: When a logo design contains some description or it’s a design that only has a word or alphabet in it then colors should be filled with such an art that they don’t make it ambiguous or difficult to read.

Nature of The product/Organization: The area that your product or organization caters to has enormous effects on the color pallet of your logo design. If you want to present a decent image of your organization, the use of shocking or striking colors will ruin it for sure.

Don’t Stretch the Boundaries too far: The flow of newer ideas and concepts is a sound idea to pitch rightly into the market but still there are certain mandatory colors combination that need to keep at their original place over the years and a change in it will only create hurdles in its recognition by the clients. For example if some one uses elephant in a logo designs and colors it red. It cannot be termed as something which is different but is a foolish idea to go with it since it will take a long period at the end of customer to get use to it if incase they choose to.

The use of right color in your logo design will only attract your customers but will also help them in reacting towards it in a certain way such as we react specifically to red or green light during our journey in a vehicle. The philosophy of color has its rich history and holds a definite and composite chemistry with the emotions and reactions of individuals.

Logo Design - Your First Impression

The present era where hours have been reduced to minutes, the first glance or glimpse should mark the most appealing and gripping impression onto the observer and when it comes to creating an impression of your corporate stability and strength in the market then you have not more than few seconds to grab your customer’s attention.

Logo Design: A graphically illustrated image containing symbols or words about an organization, product or a particular event is termed as a logo design. The colors, images, font style and size used in a logo design are the main contributors of its success or failure. In this digital age it is your logo design that reaches your customer or partner earlier than your own self via all the communication and marketing materials or tools so, it serves as the ambassador of your business that has to catch the attention of the receiver (client, partner, and consumer) at first glance.

Eye Senses First than Brain: The impression or feel of any product whether food or cosmetics is firstly and fore mostly caught by the eye of the viewer. This is the decisive stage to go with viewing the details further or not. The more it appeals to one’s eye, the more it stimulates curiosity in the viewer to find out the details of that product.

Communication with Business partners: In communication with the business partners, it is the logo design of your company that has to mark your first impression that reaches them through your business collaterals i.e. via letter heads or brochures. A catchy logo design will help to turn the mind set of the viewer. It also gives a sense of stability to your competitors about your business.

Communication with Target Customers: The best way to flourish requires a constant endeavor towards amendment of your product line or services in accordance with the demands of your consumer. Your products and your services are the only constant and viable source of communication with them and a logo design is the first link in this communication cycle. If the five to six seconds that your customers spends in viewing your logo design are worth it, only then he/she will move with testing your product or availing your services. A perfect logo design of your organization or product has the ability to transmit the signal waves that reflect your business as prospering, unwavering and booming and these signals serve to establish your firm bonding with your target customers.

Marketing across the Globe: Marketing of various products or services of a particular organization needs the basics of the company mentioned on that marketing source so that people can relate all those products or services to that one organization and a logo design is the shortest and yet most enticing tool to do so. A logo design gathers least space as compare to the number of words that are needed to describe the corporate image of the organization and places a much stronger impression onto the consumer than words can therefore a logo design must be in complete synchronization with your corporate objectives.

As it is said “The First Impression is the last Impression”. A logo design in your marketing and communication tools is such of an enviable importance that it may help in building your business relationships or in tearing them down. All depends upon how powerful your logo designs is in marking the first impression of your business stature.

How a Logo Design Enhances Your Corporate Identity

In this digital age where time is synonymous to gold and the corporate discussions are preferably carried out via emails rather than personal meetings, a logo design serves to carry the corporate identity of an organization and best represents its vision and mission among the cluster of market leaders on its behalf. A logo can be a visual representation of an organization, product or specific event of corporate or consumer level.

People of this era have set certain rules and standards to judge the caliber of an organization and since a picture delivers much more than thousands of words can therefore, a well designed logo helps to create a visual image of a companies fundamental standings that reaches much strongly and rapidly to its target customers than a pile of pages describing them. The more your client is intrigued with your logo design, the more your customers are attracted towards your business, products and services.

It is one of the best tools to pitch rightly into the market and stand out among your competitors since it not only speaks for your credibility but also gets you imprinted into ones memory canvass that puts your product and your brand onto the priority of your customers buying list. Heading towards the success door, this credibility is the first step that brands attain using graphically sound logo design and other printing material for their organization.

Logo design that is completely synchronized with your corporate vision enlightens those corners of the world market where you cannot reach personally and connects you to target audience in that region. It should reflect the aspirations and preferences of your target customers in terms of logo color, logo design, font size and style as they vary with the age of your customer. Logo design brings the element of uniqueness to your business. Your logo is symbolic of your corporate identity at various different forums. People are able to relate to your product and services through that visual image. Thus, it also ties a knot between you and your brand target.

The marketing tools that are used in the present age like billboards or a brochure require the basics of the company’s profile to be listed to get the user or the customer aware of your reach in the market and since the space on a brochure or a bill board demands the representation of the company to be cut short then there comes in your logo design which is short, comprehensive, enticing and yet a crystal clear reflection of your thoughts to your viewer.

A logo design speaks for the stability of your business. If you are in to business for several years and you want people to relate to you through your products. Utilize the visual means and creatively grab your market. Eyes can make the brain understand it much better than words can that is why it extends your horizon to those customers as well which are not able to understand your language and your culture. Therefore it helps you remove the hurdles in your success path and wide spreads your network across the globe.

An outstanding feature that a logo design possesses is that people may get bored of reading the whole description of your organization’s profile but they won’t get fed up of looking at your logo design over and over again. The more often they see, the more they memorize it and the more they trust you. The increase in visibility increases the confidence in your business practices as well.
A definite mix of appealing logo design and unimpeachable quality services will enable to enviably enhance your corporate identity and will help you to carve a niche in the international market.

Key Points that lead to Impeccable Logo Design

At the start of visual industry, the basics to proceed in order to attain a comprehensive visual corporate image were not marked cleanly and clearly although its products were serving the purpose well. With the passage of time, the industry has not only been kicked to heights but has also defined much clear and far ranging standards that help a business to recover full benefits of visual existence in the market.

A logo design is the first step in the visual transformation of an organization’s profile. An image, word or symbol that is short and well acquainted with designing trends serves the purpose. Experimentation and evolving market trends have broaden the canvass for designing a logo. The way to get a logo design that establishes your corporate identity firmly onto the market grounds can be easily achieved by considering few important key points.
Meaningful And Crystal Clear: A logo design shouldn’t be assumed as a bag to be stacked with dozen of colors and pictures. This will make it ambiguous and it will not be able to clearly send your message across the globe to your target customers. A simple yet attention-grabbing and compelling logo design will help your customers to remember it for ages. Loading up the logo design with descriptive matter is not worth it since a split of a second is the time that a viewer spends in viewing your logo and no one can read that description in this much short time in any way. Moreover, a shortest word that fully describes your corporate vision can fulfill the requirement of a good logo design.
Scalability: Logo has to be placed on all the marketing and communication material of an organization that can be as big as a monster and as small as a bee. The size of the logo has to be changed accordingly which requires scalability from designers end so that excess amount of money is not spent on resizing the logo design at various stages of marketing.
In Line With The Taste Of Your Customers: During the journey of designing a logo, one should keep his target audience in mind because the colors, the font size, font style and images that are used must be cognizant with the age and taste of your consumers. Individuals of different age group have different tastes. While designing a logo for a product not only the taste of your target customers matter but the nature of your own product must also be valued highly. For example a highly fashionable accessory of girl usage should not hold a logo with dull color or any feature that links it male gender in one way or the other. An overall understanding of all such perspectives can lead to impeccable logo design.
Charged With Uprising Market Trends: The time span between the earliest days of technology incorporation into our lives till the present age has replaced many of the bogus and less rewarding techniques with the ones that are result oriented. Newer ideas and technology tools should be used to design a logo for a company or product. A logo design containing themes that are obsolete or made with tools that are not up to date will never be able to catch the eye of your customer. Thus, all your money and efforts go in vain.
Inimitable and Should Not Be A Copied Version: When it comes to identities, designers have to work earnestly and produce a logo designs that completely adheres to your work basics as it is the only way through which an organization can mark its very own separate identity in today’s competitive market. Your logo may not be according to the prevailing trends of logo design since you have to go with your different vision and fundamentals so that it can serve the purpose of your corporate identity in an enviable manner.
A peerless and enticing logo design not only plays the role of a communicator between you and your client but also help to strengthen your sales.

Who Shouldn't Get a Logo?

It is a known fact that a business remains incomplete without a Logo Design, without an identity, nothing can get any kind of recognition and without recognition there won’t be any fame at all. Hence, business success is dependent on this design as well as the quality of this design just as the success of an actor is dependent on his / her gesture as well as talent. No wonder why your business logo design is also known as brand identity design as it gives an identity to your business. To stand-out and make your niche recognize you and think of you as a professional business, you’ve got to create your identity professionally.

But, now, what we are going to do is to discuss who doesn’t actually need to get a logo for their business. This sounds a little surprising. In fact, it sounds very surprising that a business will deny that they don’t need this design. The sad part is that there are people who don’t know the full potential of brand identity and they think of it as a small graphical image that doesn’t serve any purpose at all. Little they know about the efforts giant corporations put in to get their brand identity right, because they know that it may be small in size, but it’s very powerful when it comes to evaluating its function in the business world.

So, who shouldn’t get a logo? The answer is that a person who doesn’t want his business to be recognized by his market should never get a logo design. Let’s say there are a lot of similar products in an aisle, how will your market know that which one was manufactured by you? Let’s say you make cereals. If there are dozens of different companies making the same product, then how will your market know that which cereals were actually made by your company? This is why it is crucial to have a logo to create business recognition. No recognition means you won’t be able to attract your market.

Who else shouldn’t get a logo? The answer is that if you don’t want to become famous, then you should never get a logo design for your business. After recognition, the next step is fame. Look at all the brands and you will know exactly what I mean. All big companies like HP, Dell, Google, Nike, Target, Microsoft and Apple don’t need an introduction. When you see their logo, you know which company it belongs to. So, it means your logo helps your market get a visual appearance of your business.

Having said that, it’s clears that how devastating it can be for a business that doesn’t have a logo. However, to get recognition and fame, you just don’t need a logo; you actually need an effective and professionally designed logo to represent your business. Your market will look at your logo as well as the logo of your competitors before deciding who they should prefer. So, ensure that your logo depicts quality and professionalism.

Custom Logo vs. Premade Logo

You will come across websites that claim that it is in your best interest to get a Logo Design for your business, so this way you can create a unique business identity and look prominent. You will also come across some websites that will tell you that it is best to actually best to go through their gallery of premade logo designs that can be altered and choose one of them to represent your business. As you will see several dozen or even hundred designs in the gallery, it will be easy for you to select the perfect design for your brand identity.

Now, these are not the only two types of businesses that exist. There are some websites that claim to specialize in both custom-made and premade logos. They ask you to browse their gallery and if you don’t like any of the designs then you may ask them to create a custom logo for your business. You may come across several types of design businesses, but when it comes to logo, you can either get a template or premade or a custom logo design. So, which one should you choose? Which design will be able to represent your business in a more professional way? Well, these are the questions you need to answer to make a right decision.

Now, when it comes to getting a premade logo, you need to visit the site of a design company that specializes in your niche. For example, let’s say you need a logo design for your computer business. If you want to get a premade logo, then there is no need to go to a website with some random premade logos. What you should do instead is that you should visit the sites of design companies that specifically sell premade logos for computer businesses. This way you may see some quality and then modify one of them according to your needs.

When it comes to creating a custom logo, you are free from searching a specialized design service. You can go to any reputable and professional company and ask them to create your brand identity for you. See, the best thing with this practice is that you will be able to tell them what you exactly need. Also, you will be able to ask them to provide you with their professional and valuable suggestions. Hence, you will be able to take their advice and make your logo more creative and professional.

As your logo is the face of your business, you need to ensure that it doesn’t mess up your business image. A low quality logo or a design that has been used by some other business before won’t make your business look trustworthy, professional and reputable. To stand-out from the rest and to ensure that you grab the attention of your market, you must create your brand identity in a unique and compelling way. Thus, it is best to get a custom logo design as you will be able to customize it according to your liking and business needs.

Logo Design Tips – Small Businesses

When you intend to do something, if you don’t know the ins and outs of it, then the chances are that you won’t be able to get quality stuff. Also, the chances of getting defrauded increase significantly. But, the problem is that you can’t become an expert in each and every field in this world. Hence, what you need to do is to acquire the expertise of a reliable and experienced person or company. Now, the same thing can be applied to the design industry. When you are willing to create a Logo Design for your business, then you need to know who to hire and what to look for to ensure that you get more for your money and that you don’t end up losing your money.

So, let’s discuss some important things that you should do and look for to ensure that you create your brand identity / logo design in an influential way.

Hire a Professional Designer: This is something extremely important. Will you ever hire an unprofessional to fix your roof or ceiling? No, you will never take the risk, because you don’t want your ceiling to collapse. So, if you take the risk of hiring an unprofessional designer, then the chances will increase that sooner or later your business will collapse due to its cheap image and identity. Don’t just go and hire a graphic designer. Make sure that you actually hire a professional logo designer with vast experience in creating logos for small businesses.

Get Many Logo Design Concepts: Once you feel interested in hiring a designer or company, you need to first check their packages. It is advisable to get a package with several concepts. This will assist you in making a decision easily and conveniently. As it is important to create your business image effectively, having several concepts will enable you to mix different ideas that you will get through different concepts. So, never go for 1 concept. Always ask more several concepts.

Get Unlimited Revisions: It is not really possible to get the logo done in the first attempt. So, it is advisable to tell your designer to give you unlimited revisions. A lot of companies and designers will give you a limited number of revisions. Don’t be fooled by that, because after they provide you with the set number of revisions and if you are not satisfied, then you will lose your money. So, go for a logo design company that offers unlimited revisions with their packages.

Free Stuff: Sooner or later you will be needing stationery for your business. A lot of logo design companies offer free stationery designs with some of their logo design packages. It is advisable to get them now, because later you will end up paying more for them. So, look for an affordable logo design package that also offers free stationery designs. This will include: Business Card Design, Letterhead Design and Envelope Design. All these things are important for businesses and if you can get them for free then there is nothing better than that.

Logo Design Software - Useful or Useless?

Let’s say you have to hire someone to get something done and even though you have money, you still feel like doing it yourself to save some money. Wouldn’t you be happy if you found a tutorial or step-by-step instructions to do everything yourself? Well, of course you will be as you will be able to save money. But, then, will you do the same thing to fix your ceiling? Or, will you think that it’s better not to take any risk and hire a professional to fix the ceiling to ensure that it doesn’t collapse later on? Of course, you will think of safety first and then money.

So, when it comes to the world of designing, what should you do? Even if you have money, do you think it will be wise to get a free Logo Design software and create your own logo design? Now, it may seem like a small thing, after all, your logo is a small piece of design. But, when we realistically look at its scope, is it really a small piece of design? Well, the conclusion will be simple that it is a very significant piece of design and it requires proper research and scrutiny.

Now, keeping in view the example of ceiling that you won’t fix it or build it yourself, so should you create your logo design yourself even it is the face of your business and represents you both locally and globally? To answer this question, let’s take a look at this scenario. See, you logo design helps you create your brand identity. If it’s weak, then your business will collapse just as your ceiling if not done properly. Are you willing to take the risk? Are you willing to jeopardize your efforts and hard work and even your entire business? The answer is that as you are being cautious with your ceiling, you should be more cautious when you create your logo design.

Just like there are tons of manuals available on how you can build or fix your ceiling, the same way there are tons of software available that can help you create your own brand identity. But, just as you are not an expert in fixing ceilings and cause damage, the same way if you are not a good brand identity designer, then you can cause damage and your business will have to suffer badly. You have spent a lot of money to build your business; now don’t destroy everything just to save a few bucks.

Remember, your logo design software will not come with creativity or the knowledge of the corporate world. Hence, you will be on your own with your creative skills. Are you really willing to take this big risk and create your brand identity yourself even though you don’t possess this skill at all? Remember, if you do so, the consequences can be severe and you may not be able to undo the damage in the future.

So, don’t take any risks. Simply hire a professional and affordable logo designer or logo design company to create your corporate identity.

How Good is a DIY Logo Design?

There is a manual or guide available for everything or anything that you want to do. If you want to build your home ceiling then you can easily get a manual and follow instructions. If you want to fix your car, then there are lots of tutorials available too. When it comes to the world of internet, there are DIY or Do It Yourself tools that allow you to take care of complicated tasks (that you can’t even do manually) in a timely manner without any help at all. Whether you need to create a website or a Logo Design. for your brand identity there are tons of tools available that can help you create the designs yourself.

Now, what we intend to do here is to realistically discuss whether we should actually use such tools or not. Hey, if they are good for us then why not use then to save a buck or two. If they are bad for business, then we must avoid using them.

Now, why do people like to use DIY tools to create their logos or brand identity designs? Well, a simple answer is that these DIY tools provide you with lots of options and you can select any options like layout, colors, fonts, etc. to give the logo the touch you want. However, what we need to understand is that can we really create our brand identity this way? Can such a logo really represent our business model? Can we really use our creativity and produce an effective outcome?

See, even though DIY tools and templates give us lots of options, but they are still limited when it comes to your own creativity and imagination. They can’t surpass the skills, knowledge and experience of a professional logo designer who has been creating custom logo design for years.

Also, if you use a DIY tool or template, then you will (as a non-designer) be more interested in creating a catchy icon then a remarkable brand identity. You might be trying to create your logo that will look similar to a logo that you like and admire. This way, your logo won’t be unique and you won’t be able to give your business a unique face and touch. Remember, a poor logo can easily be spotted and can never help you win the trust of your market. So, if you can’t win the trust of your potential buyers, you can’t sell your products.

Now, what you need to do is calculate the loss you will have to bear because of your unprofessional logo design. Creating a customized logo doesn’t cost much nowadays. However, due to bad branding, you will lose thousands of dollars because your market will hesitate to buy from you. Your logo is a powerful tool that helps you look trustworthy and reliable. If it looks cheap, your entire business will look cheap.

So, always hire a professional logo designer or brand identity designer to ensure that you don’t ruin your credibility and run your business smoothly and effectively.

The Importance of a Logo Design for Small Businesses

When you start a business, you have to look for and take care of dozens of things if not hundreds. If you are setting up an office, then you have to first see where you want to get your office, what will be the best location, how many employees you will be hiring, how many computers you will be needing, what others things will be necessary and so on. You will have to calculate the cost and determine what things are important and what options can be avoided without affecting the business or the performance of employees. Hence, starting a business, even a small business, is not an easy task.

Now, if you want to create your presence online and get sales through your website, then another important thing you will have to get will be a web design to create your presence online. What is missing here? Have we covered all the main things? No, we have missed the most important thing that a small business needs. It is none other than a Logo Design. Yes, this is the most important tool that you will need when you start your business. It may look like a small piece of image, but it has an important role to play in terms of taking your business to the next level.

Now, you have your business set up and you are ready to make sales. What will entice people to buy from you, especially those who live on the other side of the world? See, on the internet, you can sell products to anyone living anywhere in the world. But, to do this, you need to first win their trust. If the potential buyer doubts your integrity, then he will never buy from you. Hence, it is crucial that you do your best to win their trust and make them buy from you.

So, how can you win the trust of people who can’t even see you? Well, this is the job of your logo design. When people will visit your website, they will see your logo. Remember, your logo design is the identity of your business. If you don’t create your business identity in a professional way, then your target audience will not think of you as a professional business. This is why you will end up losing a lot of customers. To ensure that you keep your visitors on your site and make them buy, you need to create your brand identity in a highly affective and attractive way.

It doesn’t cost much to get a logo designed. A lot of businesses, small businesses, use templates DIY tools to get the job done. Well, this practice can only make your business look cheap and people don’t like to buy from cheap businesses. You need to create a unique identity for you business and this is something that can be achieved with the help of a professional logo designer. Again, it doesn’t cost much to create a logo nowadays, so ensure that you create your brand identity influentially.

So, now you know the important of a logo design. Do not take it lightly, because your business growth is connected to your logo.

Business Logo Design and Business Recognition

Businesses tend to acquire a professionally designed logo to create a good impression. Large organizations pay extra attention to brand identity or logo design, because it is something that helps them stand-out and beat the competition. The simple rule is that the lower the quality of your logo, the lower the image of your business. It’s a good thing that you want to give recognition to your business, but you can either make your business famous by creating a high quality design or make it notorious by creating a really low quality design. So, you have got to be cautious when you are ready to create your brand identity.

The first step should always be: Research. You need to check out the brand identity designs of your competitors and evaluate their professionalism. Are they of high quality? Can they create a good impression? Do they look professional? Now, the purpose of this research is only to gather data and check out the strategies of your competitors. Never make the mistake of copying the designs of your competitors, because you will eventually get caught and create a really bad impression. The research should be done only for inspiration and brainstorming. You should stay miles away from plagiarism and ensure that you create a unique design.

After you analyze the designs, you need to come up with a strategy to design your own logo. Now, the ultimate aim should be to beat your competitors by creating a much better logo design. Uniqueness is something that you must never neglect. You need to do some brainstorming and think how you can create a totally unique design. Well, if you don’t have any design experience, then it’s better to involve your designer in the brainstorming process. A designer will be able to provide you with different ideas and help you stand-out from the rest.

Now, speaking of logo designer, make sure that you only acquire the expertise of a seasoned designer. Your logo is not something that you will be changing after every few months. It will stay with you for years to come. So, you need to hire a professional designer to do the job correctly and attractively. An amateur designer will give your business a childish look and you will end up losing the trust of your market. If you want to tell your market that you are a true professional, then you need to create a professional logo and it can only be created by a professional logo designer.

Logo design is an integral part of every marketing campaign. Without it, marketing campaigns can’t be fruitful, because your market won’t be able to recognize you without your logo. Whether you promote your business online or offline, your logo will be with you all along. It will not only give your business a face, it will also promote your business for you in an effective manner.

So, the bottom line is that you need to create a high quality business logo design if you want to give your business a highly professional and admirable touch.

How to Promote Your Business with a Logo Design?

If you already know how important a logo design is, then you might now be wondering how you can use it to promote your business both online and offline. First of all, you should know that it’s your logo that empowers you to promote your business without becoming a spammer. It also allows you to make your business famous silently yet effectively. It’s a great promotional tool if utilized correctly and it can most certainly help you grow your business exponentially. So, we are now going to cover this subject in detail and teach you how you can create your brand awareness in a powerful way.

Social Media Sites:

Social Media sites are imperative for your online success. However, if you don’t utilize them correctly, you will soon get labeled as a spammer. How? Well, to make your business known, you will keep posting links to your site and products. Thus, people will get irritated and stop taking interest in your messages and links. With your logo, you can naturally communicate and your logo will be there to silently market your business. Without a logo design, social media marketing may seem like a nightmare to you.

Banners:

There are a lot of people who think that banners are obsolete now and they can’t bring any benefit at all. This perception is wrong. We still see banners on sites and businesses still pay money to high traffic sites for banner advertisement. So, this medium is still powerful and it is not obsolete at all. When you promote your site via banners, you can use your logo in your banner to create brand awareness. If you are creating a GIF banner, then you can dedicate one slide to your banner alone and ask the viewer to take action by clicking on the banner. Without a logo, your banner will look unprofessional and your market won’t be able to imagine you or your taste for quality.

Brochures:

After talking about online marketing mediums, let’s talk about brochure that you can use both online and offline to promote your business. When people will pick up or download your brochure, they will look at your logo to determine how refreshing and professional you are. Thus, it is crucial that you create a high quality logo design. If your brochure doesn’t have a logo, then your market won’t be able to perceive you and, hence, lose interest in your brochure. So, to make your brochure effective and promote your business influentially, ensure that your high quality logo is clearly visible on your brochure design.

Complimentary Items:

Complimentary items help you a lot in terms of marketing. However, if you are distributing coffee mugs, then you just can’t distribute them without having any company information imprinted on them. Secondly, you can’t write lots of lines. So, your logo design takes care of it for you. Ensure that you clearly imprint your logo on all your accessories and promotional items to promote your business and grab the attention of your market.

Should You Care About the Quality of Your Logo Design?

If you own a business, then I want to ask this: Do you care about your business? Do you care how people think of your business? Do you care if people say bad things about your business? Do you care to ensure that your business receives acclaim? If you do, then you should also care about the quality of your Logo Design, because this brand identity design is directly connected to your reputation and that how your business should be perceived. If you don’t care about the quality of your logo, then you won’t be able to win the trust of your market, because a low quality logo means that your business can’t offer high quality products or services.

Your logo is attached to your business in such a way that you can’t grow your business without it. Can you run a business without a product or service? No, you can’t. The same way you can’t grow your business without a logo. You may have a lot of high quality products and services, but they won’t be able to help you because it’s your logo that gives recognition to your business. So, without recognition or without a logo, your business won’t have any identity and, thus, your efforts to grow your business will only be useless.

See, we need to realize that giant corporations pay a lot of attention to brand identity. If they spend a lot of money on research to create their brand image in a highly professional and attractive way, then it means that there must be something in this design. Have you ever come across a giant corporation without a logo? I bet you never have. The reason is that there isn’t a single famous brand that doesn’t own a unique logo. Secondly, how do you associate a product with its respective brand? It’s simple you look at the logo.

For example, when you see Toyota logo on a car, you instantly recognize that this particular car was manufactured by Toyota. As Toyota has a high quality logo, the company is also perceived to be a professional company. If you look at the history of this company, you will notice that how they transformed and improved their brand image. This is also a proof that your logo design plays a key role in making your business famous as well as reputable.

When you run your business, you want to ensure that your customers like your products. You don’t them to feel dissatisfied, because one unsatisfied customers will dozens of people about your bad products. However, when you have a bad logo, your market won’t even bother trying your products to begin with. Put yourself in the shoes of your potential buyers and then honestly decide what would you do? See, if you think that you wouldn’t like the logo or trust the company, then know this, your market won’t have a different perception.

So, the bottom line is that you have got to care about the quality of your logo design if you want to make your business a success.

Who Doesn't Use a Logo Design?

You must have heard a lot that why it is imperative for businesses to create and use a Logo Design Here, we will take a different approach and discuss who doesn’t use a logo design. This way you will be able to evaluate yourself and see where you stand and what you should do. There are still people who don’t create a brand identity design for their businesses and, as a result, they have trouble expanding and growing their business. Then, they begin to wonder, what they are doing wrong and how they can remove all the hurdles. So, let’s now discuss in detail that who doesn’t use a logo.

Don’t Use it if You Don’t Want Your Business to Become Memorable:

Can you imagine something if it doesn’t have a face or shape? No, you can’t because anything without a shape or face actually doesn’t exist. So, if you don’t want people to be able to imagine your business, then there is no need to create a logo for your business, because it is this piece of design that gives your business an identity through which it is recognized. If there is no identity, then there is no recognition. So, if you don’t want your business to become memorable, don’t create it or use it.

Don’t Use it if You Don’t Want to Expand Your Business:

Interest is the best tool to expand your business reach and discover new markets. However, without an identity, your market won’t be able to know you. Thus, you won’t be able to win their trust. Ultimately, the result will not be fruitful and you won’t be able to expand your business reach. If you use social media sites to attract new and potential buyers, then it is a must that you have a logo to represent your business, otherwise your efforts will simply be useless and you won’t be able to get your potential buyers interested in your products.

Is Your Budget a Problem or Lack of Research is a Problem?

You may not be taking this design seriously, because you might be thinking that it will cost a fortune to create your brand identity. Well, I say, budget is not a problem here. Rather, lack of research is actually the problem. It’s obvious that you haven’t done enough research. Due to tough competition, the prices are really low and with a little research, you will be able to find a professional company who will be able to create your brand identity at an affordable price. So, do not run your business without a face just because you think it will cost a lot of money. Begin your research and you will have your logo design in a matter of days only.

Do You Want to Grow Your Business First and then Create a Logo?

Well, the purpose of logo design is to help you grow your business. Thus, this perception that you will first grow your business and then create a logo is totally wrong. Create your brand identity first and let it help you grow your business globally and effectively.

Who Doesn't Use a Logo Design?

You must have heard a lot that why it is imperative for businesses to create and use a Logo Design Here, we will take a different approach and discuss who doesn’t use a logo design. This way you will be able to evaluate yourself and see where you stand and what you should do. There are still people who don’t create a brand identity design for their businesses and, as a result, they have trouble expanding and growing their business. Then, they begin to wonder, what they are doing wrong and how they can remove all the hurdles. So, let’s now discuss in detail that who doesn’t use a logo.

Don’t Use it if You Don’t Want Your Business to Become Memorable:

Can you imagine something if it doesn’t have a face or shape? No, you can’t because anything without a shape or face actually doesn’t exist. So, if you don’t want people to be able to imagine your business, then there is no need to create a logo for your business, because it is this piece of design that gives your business an identity through which it is recognized. If there is no identity, then there is no recognition. So, if you don’t want your business to become memorable, don’t create it or use it.

Don’t Use it if You Don’t Want to Expand Your Business:

Interest is the best tool to expand your business reach and discover new markets. However, without an identity, your market won’t be able to know you. Thus, you won’t be able to win their trust. Ultimately, the result will not be fruitful and you won’t be able to expand your business reach. If you use social media sites to attract new and potential buyers, then it is a must that you have a logo to represent your business, otherwise your efforts will simply be useless and you won’t be able to get your potential buyers interested in your products.

Is Your Budget a Problem or Lack of Research is a Problem?

You may not be taking this design seriously, because you might be thinking that it will cost a fortune to create your brand identity. Well, I say, budget is not a problem here. Rather, lack of research is actually the problem. It’s obvious that you haven’t done enough research. Due to tough competition, the prices are really low and with a little research, you will be able to find a professional company who will be able to create your brand identity at an affordable price. So, do not run your business without a face just because you think it will cost a lot of money. Begin your research and you will have your logo design in a matter of days only.

Do You Want to Grow Your Business First and then Create a Logo?

Well, the purpose of logo design is to help you grow your business. Thus, this perception that you will first grow your business and then create a logo is totally wrong. Create your brand identity first and let it help you grow your business globally and effectively.

Tips for Finding an Excellent Logo Design Company

When we do something, excellence is something we always look for. After all, why do anything without quality? This is especially extremely, extremely important when you create your brand identity to represent your business worldwide. Yes, I am talking about that little or Logo Design that is also known as your brand identity design. As its main purpose is to represent your business professionally and win the trust of your market, you can’t create a less than excellent logo. It has to be excellent and it has got to beat the competition and build your credibility. Without these traits, you won’t be able to stand-out.

Since designing a logo is the job of a logo design company, you have got to be cautious when you hire one. You don’t want to hire a low level and inexperienced design company who won’t be able to give a professional look to your business. You need to hire a professional company that will give your business an impressive look. So, how can you do that? What are the traits of a professional and excellent logo design company? Well, we are now going to discuss in detail how you can discover whether a company is excellent or not. Thus, you will be able to make the right choice.

Experienced Logo Designers:

Before you acquire the services of a logo design company, ensure that they only hire educated, skilled and experienced designers, because only a designer with knowledge and experience will be able to create your brand image in a visually stunning and highly appealing way. Experience teaches you a lot of things that you can’t learn from books. Experienced designers know what colors will be suitable for a particular business model. They know what the layout should be and how it should be presented. So, go for a logo design company with experienced designers.

In-House Designers:

Along with experienced, the logo design company should have in-house designers instead of freelance designers. When you have in-house designers, it shows that you own a professional company and you are serious about business. When you have freelance designers, instead of in-house, then it shows that you have a small setup and you don’t have enough funds available to start your own office and hire professional designers. So, this is why it is always recommended that you look for a company with in-house designers instead of freelancers. In-house designers receive bonuses based on performance and, hence, they work hard to create exceptional designs.

100% Satisfaction Guarantee:

Now, along with experienced and in-house designers, a reputable logo design company offers 100% Satisfaction Guarantee as well. This way you can place an order without any worries at all, because you will get the end result according to your needs and liking. So, when you come across a company that doesn’t offer this guarantee, then you should refrain from ordering. Keep searching and you will soon come across a professional and established logo design company that will happily offer you a 100% Satisfaction Guarantee.

Should You Hire a Freelance Logo Designer or a Logo Design Company?

When you are ready to create your business identity or Logo Design you have two options in front of you: 1) You can hire a freelance logo designer to do the job for you or 2) You can hire a logo design company to create your brand identity for you. So, what should be the best choice for you, keeping in view that you don’t know much about the design industry, logos and brand identity? To make your life easier and to help you make the right decision, we will now discuss these two options in detail, so you can make a perfect decision.

Portfolio:

When you hire a freelancer, how can you trust him? If you find him on the internet, how will you know that his portfolio is authentic and he has not copied the top-notch designs of other designers? Since, there is no way to find out, you will have to do lots of research on the reputation of that designer. Now, there are a lot of designers who are famous, so you may not have so much trouble finding out about your preferred designer if he has a good reputation on the internet.

On the other hand, hiring a design company to create your business identity may be a better choice, because a reputable company does its best to win the trust of their clients. This way they can retain their value in the market. So, if you have lots of time in hand, then you may go ahead and do research about your preferred designer. If you don’t have much time, you are better off acquiring the services of a professional company.

Experience:

When it comes to creating your business image, you should not compromise on quality. Hence, to ensure that you get quality work, always hire an experienced designer or company. Hiring an amateur may eventually turn out to be the biggest mistake of your life. Experience teaches you a lot as your education through books and then practical knowledge and inspiration in practical life work together to improve your skills. Thus, it is always recommended to search for an experienced brand identity designer of company that will help you portray the true image of your business through your logo design.

Hiring an inexperienced person just to save a few bucks will make you lose thousands of dollars from potential clients in the long run. So, when it comes to hiring (whether a freelancer or a company), give value to their experience.

On Time Delivery:

This is something very important. Before hiring, talk to them and ask them what will be the penalty if they couldn’t meet the deadline. Some designers and companies don’t care about the deadline once they get your money. So, you should first discuss with them about the penalty. This way you will be on the safe side.

So, these tips will now allow you to evaluate a logo designer and a logo design company and then determine which one will be suitable for your project.

Should You Use Free Logo Design Software to Create a Logo?

A lot of people look for free Logo Design  software, so that they create their own business logo. They don’t want to hire a professional logo design to do the job for them. Is this a right decision? Can you really create your brand identity effectively this way? Can you really give a truly professional and corporate image to your business with a logo that you create with free design software? A lot of people don’t care about these things and prefer to create it themselves. Thus, eventually, they encounter the devastating results and end up losing their reputation as well as business.

Let’s now discuss why you shouldn’t use a logo design software to create your brand identity. First of all, are you a designer? If not, then how can you design a logo? There are a lot of tools available that designers use like Illustrator, Photoshop and so on. You may not be using them, because you probably don’t know how to use them.

So, operating free software is a different thing and creating a design is a totally different thing. You may operate the software and learn its functionality, but without any experience in the design field, especially the brand identity design, you won’t be able to give a unique and appealing touch to your business.

The reason why it is always recommended and advisable to hire a professional and experienced logo designer is that they know how brand identities are created. They know how a design should be created. They know what colors should be included and will be appropriate for a particular business model. Software can’t tell you all these things and, thus, software is unable to replace the experience of a skilled and creative designer.

How creative do you think free logo design software can be? You will say that software can’t be creative. It only gives you tools and options and you have to use your own creativity to create the required design. Well, if you are not a creative designer, then how can you smartly use the software and create a unique and appealing design for your business? You can’t. Thus, these free tools and software are actually useless when it comes to creating your business identity. If you think that copying a few images from here and there and combining them together will give your business a professional image, then you very well know that you are deceiving yourself.

If you want your market to admire you and adore you and if you seriously want to win their trust and build your image professionally, then it is recommended that you hire a professional logo designer instead of using free logo design software yourself.

Now, don’t forget that I said ‘experienced designer’. Don’t hire your neighbor’s kid who knows how to use Illustrator. The kid won’t have any knowledge about the corporate world and brand identity.

So, give your business a professional and ever-lasting image by hiring a professional designer for your business logo.

Step-by-Step Logo Design Creation Tips

Business Logo Design, is one of the fundamental elements of business success. Without it, a business should never even think about growing and prospering. It’s a symbol that entails the entire story of your corporate image and success.

This is the reason why you will see all famous and big organizations with a logo design. There isn’t any organization yet, or to say famous organization yet, without a logo. If you want to be among the top corporations, then you need to create a top quality logo to represent your business quality and elegance. It may sound easy, but it may not be an easy task especially for a newbie who has never created this design before.

You may wonder, what may make it so difficult to create. See, this design takes your entire business plan and stores it within itself. It then conveys the message to the viewer with power and effectiveness. If it’s unable to convey the message properly and win the trust of your market then it means it’s a useless design that can’t be helpful for your company at all.

Hence, proper planning and execution is vital to the successful creation of your business image and brand identity. Let’s now discuss what steps you should take to create your logo design with utter effectiveness.

Explore Your Market and Study Your Competitors First:

Research is an essential tool that every business should unquestionably utilize to taste growth and success. Without research and competitive analysis, it becomes difficult to beat your competitors. The same goes when you are ready to create your brand identity, i.e. logo design. You need to first explore your market and discover what their expectations are from your company and products. Trust is something that helps you convert visitors and viewers into paying consumers. So, it’s your logo design that should help you represent your business professionally and impress your market completely. Thus, your research will allow you to create your logo accordingly.

Studying your competitors is equally important, because they work hard to take your potential buyers away from you. They want to get paid by your buyers. So, to ensure that it doesn’t happen, you need to surpass them in your products and services. However, to win the trust of your market, you need to first outclass your competitors by creating a better and more attractive brand identity. So, your research will help you understand how to beat your competitors in terms of brand image.

Hire A Professional Logo Designer Then:

After you complete your analysis, you need to give a visual face to your research. Meaning, you will now have to create a logo design for your business. Who can create your brand identity professionally? Of course, a professional designer can. Thus, do not ever hire an inexperienced designer just to save a few bucks. Always go for a professional logo designer. Ensure that you first check their past experience, clients and work and then decide.

So, these tips are crucial if you want to create your logo design powerfully and effectively.

Logo Design Tutorial for Businesses

In today’s tough economy, businesses are very cautious in terms of how they should spend their money. They don’t want to buy any unnecessary stuff that will increase their cost. At the same time, they also want to avoid getting defrauded. This is the reason why businesses, especially small businesses and start-ups are extremely cautious these days. So, if you own a business, but don’t have a logo design, and I come and tell you to buy one, then you will be a bit anxious that where to get it from. Well, don’t worry, I am going to guide you step-by-step that how you can get a perfect logo design package from a reliable design company.

First Decide How Many Concepts You Need:

Logo design concepts are basically different versions of the same design. Having several concepts in front of you will allow you to determine which one will be best for you. Or, you may mix different elements from different concepts to create your final logo. So, you need to decide how many concepts you should have to make a perfect decision. Do you think that having 2, 3, 4 or 6 concepts will be enough? Or, do you prefer to have even more? Well, the decision is yours. So, first decide how many concepts will be good for you.

Revisions:

Now, the design company that you hire to create your logo design must give you lots of or unlimited revisions. After looking at the initial concepts you may want to make changes to colors or fonts or any other element, so revisions will allow you to ask the company to modify the chosen concept according to your needs. If you come across a design firm that doesn’t offer any revisions, then do not acquire their services, because you may not feel satisfied with their design in the end.

Freebies:

Some packages will provide you with free stationery designs like Business Card, Letterhead and Envelope Designs. If you think that you will be using them, then it’s good to get a package that comes with these complimentary designs. So, in the future, you won’t have to spend any extra money on these designs. Mostly, these freebies come with expensive packages. So, if you think that a package with all 3 free designs will be expensive than get a cheaper package with only on stationery design such as Business Card design.

Experienced Logo Designer:

Experience teaches so many things that we can’t describe them in words. It gives us insights and teaches us new and effective techniques. Thus, it is crucial that you hire a professional and experienced logo designer to create your brand identity. As you visit the sites of logo design companies, ensure that the one you hire has experienced designers and that they don’t hire amateur and new designers. If you will look at the online gallery, you will also be able to determine if they can do quality work or not.

So, folks, these tips are crucial for all businesses. Don’t create a logo design without considering these tips.

Logo Design and Web Design Colors

Colors help you create a smooth environment and make your website and logo cool and attractive. However, if you don’t choose the colors wisely, then it will be devastating for your business and you will easily ruin your credibility. Your efforts will backfire and instead of winning the trust of your market, you will end up annoying them. Nice and decent colors allow you to make your business look peaceful and professional. A business that portrays unprofessional image can’t ever achieve the required goals. To turn your visitors into customers and to bring them back to your website often, you need to ensure that you choose nice and decent looking colors for your business.

Now, some big questions that you may have or some newbie’s ask are if the colors of your logo design  should be similar to the colors of your web design? Will it be good to have some sort of similarity and resemblance? What if you already have a site and then you later decide to create a logo design? Should you change the colors of your website later, or should you design the logo using the colors already being used on your website? These questions are very important as they help you create your brand identity as well as your online presence effectively and powerfully.

To answer all your questions in simple and concise manner, all I will say is that even if the colors are not the same, but if they look good then you should go for that particular combination. If you create a logo and web design using the same color scheme, then you may end up ruining the original web design. So, before you make a final decision, it is highly advisable that you first do some research, test some different color combinations and then finalize the overall design, layout and color scheme.

Now, you may already have a site and you may now hire a designer to create your logo design. Your site may have several colors and it may be an excellent site. However, the designer will focus more on your brand identity, then what colors you have used on your website. The purpose of your logo is to create your business identity. Hence, you have to look at the bigger picture, i.e. your target audience, before finalizing the colors of your logo. In fact, you may even not require any colors, because your logo may only have some words in black and white.

The point is that don’t take a look at one or two simple things to design your logo. If you have a good site, but if you don’t have an attractive logo, then your site will even look unprofessional and you will end up losing a lot of business. Your logo will not only be used on your website, but it will also be used on complimentary items to promote your business. So, just looking at the website is not wise. If you own an online business and want to promote your business online only, then it will be best to site with a professional designer and discuss the project.

This way you’ll be able to create a top quality logo design for your business.

Logo Design Software or Logo Designer - Who is Better?

If you want to create a logo design for your business and searching for more information online, then you might have come across two options, i.e. either to get logo design software to create your own brand identity or hire a professional designer to do the job for you and create your brand image in a professional and attractive manner. Now, if you are designing the logo for the first time, then you might be scratching your head and wondering which option is better for your business. Should you get a software or hire a designer? I tell you, this feeling is natural as every newbie faces this problem.

Now, what we will do is that we will discuss the pros and cons of both options to allow you to make a smart decision. See, you own the business and, thus, you are the best person to decide what to do and what to avoid. Listening to someone and taking action may not be a good strategy because if things don’t work out as planned, you will regret it. So, it’s better to first go through the options that you have available and then make a decision accordingly.

The main different between a professional logo designer and logo design software is ‘creativity’. When you hire a designer, you also get years of expertise, experience and of course creativity. Now, your designer will guide you with each and every step of the process. Your designer will tell you that which type of logo will be suitable for your particular industry and he or she will also guide you that which colors will be perfect and will look elegant and give a professional look to your business. So, you get a complete solution where your designer not only gives you valuable suggestions but also conducts research for you.

However, when you purchase a software, all you get is a set of tools that you have to use on your own. Logo design software can’t tell you about the current design trends. These software are also unable to tell you that what sort of logos are designed in your particular industry and what colors will be perfect for your logo. With this, you will be on your own and you will have to use your own imagination to create your brand identity. Should you take this big risk? The thing is that if you don’t create your brand image professionally, then your marketing campaigns will be wasted as you won’t be able to get the desired results.

There are lots of free software available and you can get one easily to design your logo. However, when it comes to acquiring the services of a professional designer, you will have to spend some money, but still they are not expensive. You can get a great deal for even less than a $100 if you Google. So, it’s better to spend a little amount and hire a professional designer instead of designing your own logo without possessing any design skills at all.