Tuesday, November 30, 2010

Web Design – Your Online Home

Incorporation of internet in our lives has not only reduced the distances among individuals of far flung areas but has also produced new ways for trade and businesses. The much complex and vicious cycle of market trends have been changed to a much speedy and far reaching online mechanism. Today, a representation of any organization at online platform is the symbol of its recognition in the business domain. It is a website design that announces the existence of any organization in the business circle.

Communication and Marketing: Your web design is the platform that helps you to connect with the network of your clients and business partners. An affordable and fast paced marketing tool that streamlines your strategies to grab your target audience. Without the use of online medium, marketing requires a wider time period to mark its impact and even more difficult is for the consumer to avail all the products and services of a particular brand or organization but now with the enviable and user friendly features of a web design of that organization, its products can be viewed and even bought online with no hustle and no time wastage.
Symbol of Recognition: Everyone is running short of time these days as the work load is far more than working hours. An organization with no web design or no online presence has no recognition and no connectivity with its clients. Your clients judge your business with the stature of your web design. Therefore, one should have such unique features in his/her web design that clients can relate to them to the organization easily. The needs of the era have increased to such a great extent that it is almost impossible to meet them without being at the online medium.

Expand Your Work Horizon: Your logo design & web design helps you to reach those parts of the world where you cannot reach personally. Thus, a web design diversifies the network of your clientele. It is not feasible for every organization to establish its office in every corner of the world, instead the consumers of that area can be connected via the web design with a little more expenditure on your marketing. Sitting in one part of the world, you can market and sell your products around the world with ease. Your web design makes you over look the boundaries of the world and helps you to spread your trade roots across the globe.

Burdens off Your Marketing Budget: A web design is your home at the online medium through which an effective and proficient marketing campaign can be run along with other BTL activities. Your web design serves to bridge the gap between you and your clients so efficiently that none other marketing tool can gather massive responses within such short time period. When you incorporate the marketing features in your web design, your budget doesn’t suffer to a great deal as compare to other mediums.

Your website design is your portal to online world. Make your communications, marketing, all consumer based operations and market presence smoother and swifter through an unimpeachable web design.

How to Choose the Color Palette of a Web Design?

The language of colors is well understood and well defined since ages. Every color has certain impression and expression associated with it. When talking about a Web Design, colors are of foremost importance. In this age of advanced technology, your business is known by the quality of your web design. Your clientele and your business partners connect to you via the platform of your website and the colors in your web design serve as an element that helps to garb the attention of your consumer.
Responses to Colors: The responses attached to colors are mostly instinctive and others vary with cultures and regions. Our mind and senses are tuned to respond in a particular manner to a particular color. Therefore choosing the right color to elicit a certain response in the viewer can turn your task swifter and smoother.
Business Vision: The web design should create the authentic image of your business vision and colors are one of the most important tools that reflect the nature of your business. An organization that has a vision to reduce the hazardous effects of environmental pollution with its products then the colors of its web design should produce an effect of refreshing and healthy environment i.e. shouldn’t include dull and dry colors. Aligning colors with your objectives is a bit difficult task but you can easily define the color palette for your web design if you understand the psychology of colors.Logo Design

Target Customers: Colors in a web design should be in accordance with the segment of society it caters to and the kind of products or services that an organization manufactures or delivers. If your products are related to youngsters then your web design should have vibrant colors which send energizing vibes to your target customers. Colors have the tendency to mould the thinking of individuals and transform their moods accordingly. Therefore, one should carefully select the color palette for his/her web design.

Combination of Colors: Filling in your web design with a number of different colors is another intricate chapter. Combination of colors has its own rules and standards. Certain combinations are worth noticeable while others fail to grab the attention of the viewer. The bottom line is again the same that is the different colors used in the web design should not be able to disregard the main objective of your corporate vision. There are certain combinations which have been in use for so long (like blood red with parrot green) that there presence in your web design will not be able to catch the viewers eye at first glance and thus your viewer will began to loose his/her interest from the very beginning. Working with different color schemes can give the element of uniqueness to your web design.

Thus, choosing the color palette for your website design is as important as choosing the content and graphics for it. It is an amalgamation of complimenting colors that helps you portray the right image of your corporate stature among your clients and competitors.

Wednesday, November 24, 2010

Philosophy of Colors in a Logo Design

A Logo visually describes corporate identity of an organization, product and services. Its journey to existence revolves around certain essential factors which determine its effectiveness. Colors that brush up a logo design is one those essential features. There is a deep and highly evolved philosophy of colors that has a strong bonding with the message that a logo has to deliver on behalf of the organization.

Beauty of the world and its appealing factor is due to the presence of various colors in this universe. Such is the fate of colors in your logo design that they not only make your brand appealing but also desirable for your customers. Colors have the power to transform the moods of individuals. They have certain reactions associated with them. Every color carries its own individualistic frequency that helps to change the mind set of its receiver after striking them.

The first thing that catches the attention of the viewer in a logo design is its color and serves as the decisive factor for like or dislike of the design. Your logo having the images or symbols that correctly depict the vision of your organization but is filled in with the colors that don’t go with the taste or age of your target customer will surely lose its impact.

Choosing the right color for a logo design is a cumbersome task. There are numerous colors that will appear to be the right choice but picking up the best one requires some factors to be kept in mind. Combination of different colors should be in harmony with each other. None of them should be this much overpowering that I will beat the existence of other colors.

Age of the Target Customer: Individuals of different age groups have different taste for colors that appeal them or refresh them. Color usage in a logo design for a product to be used by individuals of particular age should keep this factor in mind.

Font size and Style: When a logo design contains some description or it’s a design that only has a word or alphabet in it then colors should be filled with such an art that they don’t make it ambiguous or difficult to read.

Nature of The product/Organization: The area that your product or organization caters to has enormous effects on the color pallet of your logo design. If you want to present a decent image of your organization, the use of shocking or striking colors will ruin it for sure.

Don’t Stretch the Boundaries too far: The flow of newer ideas and concepts is a sound idea to pitch rightly into the market but still there are certain mandatory colors combination that need to keep at their original place over the years and a change in it will only create hurdles in its recognition by the clients. For example if some one uses elephant in a logo designs and colors it red. It cannot be termed as something which is different but is a foolish idea to go with it since it will take a long period at the end of customer to get use to it if incase they choose to.

The use of right color in your logo design will only attract your customers but will also help them in reacting towards it in a certain way such as we react specifically to red or green light during our journey in a vehicle. The philosophy of color has its rich history and holds a definite and composite chemistry with the emotions and reactions of individuals.

Logo Design - Your First Impression

The present era where hours have been reduced to minutes, the first glance or glimpse should mark the most appealing and gripping impression onto the observer and when it comes to creating an impression of your corporate stability and strength in the market then you have not more than few seconds to grab your customer’s attention.

Logo Design: A graphically illustrated image containing symbols or words about an organization, product or a particular event is termed as a logo design. The colors, images, font style and size used in a logo design are the main contributors of its success or failure. In this digital age it is your logo design that reaches your customer or partner earlier than your own self via all the communication and marketing materials or tools so, it serves as the ambassador of your business that has to catch the attention of the receiver (client, partner, and consumer) at first glance.

Eye Senses First than Brain: The impression or feel of any product whether food or cosmetics is firstly and fore mostly caught by the eye of the viewer. This is the decisive stage to go with viewing the details further or not. The more it appeals to one’s eye, the more it stimulates curiosity in the viewer to find out the details of that product.

Communication with Business partners: In communication with the business partners, it is the logo design of your company that has to mark your first impression that reaches them through your business collaterals i.e. via letter heads or brochures. A catchy logo design will help to turn the mind set of the viewer. It also gives a sense of stability to your competitors about your business.

Communication with Target Customers: The best way to flourish requires a constant endeavor towards amendment of your product line or services in accordance with the demands of your consumer. Your products and your services are the only constant and viable source of communication with them and a logo design is the first link in this communication cycle. If the five to six seconds that your customers spends in viewing your logo design are worth it, only then he/she will move with testing your product or availing your services. A perfect logo design of your organization or product has the ability to transmit the signal waves that reflect your business as prospering, unwavering and booming and these signals serve to establish your firm bonding with your target customers.

Marketing across the Globe: Marketing of various products or services of a particular organization needs the basics of the company mentioned on that marketing source so that people can relate all those products or services to that one organization and a logo design is the shortest and yet most enticing tool to do so. A logo design gathers least space as compare to the number of words that are needed to describe the corporate image of the organization and places a much stronger impression onto the consumer than words can therefore a logo design must be in complete synchronization with your corporate objectives.

As it is said “The First Impression is the last Impression”. A logo design in your marketing and communication tools is such of an enviable importance that it may help in building your business relationships or in tearing them down. All depends upon how powerful your logo designs is in marking the first impression of your business stature.

How a Logo Design Enhances Your Corporate Identity

In this digital age where time is synonymous to gold and the corporate discussions are preferably carried out via emails rather than personal meetings, a logo design serves to carry the corporate identity of an organization and best represents its vision and mission among the cluster of market leaders on its behalf. A logo can be a visual representation of an organization, product or specific event of corporate or consumer level.

People of this era have set certain rules and standards to judge the caliber of an organization and since a picture delivers much more than thousands of words can therefore, a well designed logo helps to create a visual image of a companies fundamental standings that reaches much strongly and rapidly to its target customers than a pile of pages describing them. The more your client is intrigued with your logo design, the more your customers are attracted towards your business, products and services.

It is one of the best tools to pitch rightly into the market and stand out among your competitors since it not only speaks for your credibility but also gets you imprinted into ones memory canvass that puts your product and your brand onto the priority of your customers buying list. Heading towards the success door, this credibility is the first step that brands attain using graphically sound logo design and other printing material for their organization.

Logo design that is completely synchronized with your corporate vision enlightens those corners of the world market where you cannot reach personally and connects you to target audience in that region. It should reflect the aspirations and preferences of your target customers in terms of logo color, logo design, font size and style as they vary with the age of your customer. Logo design brings the element of uniqueness to your business. Your logo is symbolic of your corporate identity at various different forums. People are able to relate to your product and services through that visual image. Thus, it also ties a knot between you and your brand target.

The marketing tools that are used in the present age like billboards or a brochure require the basics of the company’s profile to be listed to get the user or the customer aware of your reach in the market and since the space on a brochure or a bill board demands the representation of the company to be cut short then there comes in your logo design which is short, comprehensive, enticing and yet a crystal clear reflection of your thoughts to your viewer.

A logo design speaks for the stability of your business. If you are in to business for several years and you want people to relate to you through your products. Utilize the visual means and creatively grab your market. Eyes can make the brain understand it much better than words can that is why it extends your horizon to those customers as well which are not able to understand your language and your culture. Therefore it helps you remove the hurdles in your success path and wide spreads your network across the globe.

An outstanding feature that a logo design possesses is that people may get bored of reading the whole description of your organization’s profile but they won’t get fed up of looking at your logo design over and over again. The more often they see, the more they memorize it and the more they trust you. The increase in visibility increases the confidence in your business practices as well.
A definite mix of appealing logo design and unimpeachable quality services will enable to enviably enhance your corporate identity and will help you to carve a niche in the international market.

Key Points that lead to Impeccable Logo Design

At the start of visual industry, the basics to proceed in order to attain a comprehensive visual corporate image were not marked cleanly and clearly although its products were serving the purpose well. With the passage of time, the industry has not only been kicked to heights but has also defined much clear and far ranging standards that help a business to recover full benefits of visual existence in the market.

A logo design is the first step in the visual transformation of an organization’s profile. An image, word or symbol that is short and well acquainted with designing trends serves the purpose. Experimentation and evolving market trends have broaden the canvass for designing a logo. The way to get a logo design that establishes your corporate identity firmly onto the market grounds can be easily achieved by considering few important key points.
Meaningful And Crystal Clear: A logo design shouldn’t be assumed as a bag to be stacked with dozen of colors and pictures. This will make it ambiguous and it will not be able to clearly send your message across the globe to your target customers. A simple yet attention-grabbing and compelling logo design will help your customers to remember it for ages. Loading up the logo design with descriptive matter is not worth it since a split of a second is the time that a viewer spends in viewing your logo and no one can read that description in this much short time in any way. Moreover, a shortest word that fully describes your corporate vision can fulfill the requirement of a good logo design.
Scalability: Logo has to be placed on all the marketing and communication material of an organization that can be as big as a monster and as small as a bee. The size of the logo has to be changed accordingly which requires scalability from designers end so that excess amount of money is not spent on resizing the logo design at various stages of marketing.
In Line With The Taste Of Your Customers: During the journey of designing a logo, one should keep his target audience in mind because the colors, the font size, font style and images that are used must be cognizant with the age and taste of your consumers. Individuals of different age group have different tastes. While designing a logo for a product not only the taste of your target customers matter but the nature of your own product must also be valued highly. For example a highly fashionable accessory of girl usage should not hold a logo with dull color or any feature that links it male gender in one way or the other. An overall understanding of all such perspectives can lead to impeccable logo design.
Charged With Uprising Market Trends: The time span between the earliest days of technology incorporation into our lives till the present age has replaced many of the bogus and less rewarding techniques with the ones that are result oriented. Newer ideas and technology tools should be used to design a logo for a company or product. A logo design containing themes that are obsolete or made with tools that are not up to date will never be able to catch the eye of your customer. Thus, all your money and efforts go in vain.
Inimitable and Should Not Be A Copied Version: When it comes to identities, designers have to work earnestly and produce a logo designs that completely adheres to your work basics as it is the only way through which an organization can mark its very own separate identity in today’s competitive market. Your logo may not be according to the prevailing trends of logo design since you have to go with your different vision and fundamentals so that it can serve the purpose of your corporate identity in an enviable manner.
A peerless and enticing logo design not only plays the role of a communicator between you and your client but also help to strengthen your sales.

Monday, November 22, 2010

Who Shouldn't Get a Logo?


It is a known fact that a business remains incomplete without a Logo Design, without an identity, nothing can get any kind of recognition and without recognition there won’t be any fame at all. Hence, business success is dependent on this design as well as the quality of this design just as the success of an actor is dependent on his / her gesture as well as talent. No wonder why your business logo design is also known as brand identity design as it gives an identity to your business. To stand-out and make your niche recognize you and think of you as a professional business, you’ve got to create your identity professionally.

But, now, what we are going to do is to discuss who doesn’t actually need to get a logo for their business. This sounds a little surprising. In fact, it sounds very surprising that a business will deny that they don’t need this design. The sad part is that there are people who don’t know the full potential of brand identity and they think of it as a small graphical image that doesn’t serve any purpose at all. Little they know about the efforts giant corporations put in to get their brand identity right, because they know that it may be small in size, but it’s very powerful when it comes to evaluating its function in the business world.

So, who shouldn’t get a logo? The answer is that a person who doesn’t want his business to be recognized by his market should never get a logo design. Let’s say there are a lot of similar products in an aisle, how will your market know that which one was manufactured by you? Let’s say you make cereals. If there are dozens of different companies making the same product, then how will your market know that which cereals were actually made by your company? This is why it is crucial to have a logo to create business recognition. No recognition means you won’t be able to attract your market.

Who else shouldn’t get a logo? The answer is that if you don’t want to become famous, then you should never get a logo design for your business. After recognition, the next step is fame. Look at all the brands and you will know exactly what I mean. All big companies like HP, Dell, Google, Nike, Target, Microsoft and Apple don’t need an introduction. When you see their logo, you know which company it belongs to. So, it means your logo helps your market get a visual appearance of your business.

Having said that, it’s clears that how devastating it can be for a business that doesn’t have a logo. However, to get recognition and fame, you just don’t need a logo; you actually need an effective and professionally designed logo to represent your business. Your market will look at your logo as well as the logo of your competitors before deciding who they should prefer. So, ensure that your logo depicts quality and professionalism.

Custom Logo vs. Premade Logo

You will come across websites that claim that it is in your best interest to get a Logo Design for your business, so this way you can create a unique business identity and look prominent. You will also come across some websites that will tell you that it is best to actually best to go through their gallery of premade logo designs that can be altered and choose one of them to represent your business. As you will see several dozen or even hundred designs in the gallery, it will be easy for you to select the perfect design for your brand identity.

Now, these are not the only two types of businesses that exist. There are some websites that claim to specialize in both custom-made and premade logos. They ask you to browse their gallery and if you don’t like any of the designs then you may ask them to create a custom logo for your business. You may come across several types of design businesses, but when it comes to logo, you can either get a template or premade or a custom logo design. So, which one should you choose? Which design will be able to represent your business in a more professional way? Well, these are the questions you need to answer to make a right decision.

Now, when it comes to getting a premade logo, you need to visit the site of a design company that specializes in your niche. For example, let’s say you need a logo design for your computer business. If you want to get a premade logo, then there is no need to go to a website with some random premade logos. What you should do instead is that you should visit the sites of design companies that specifically sell premade logos for computer businesses. This way you may see some quality and then modify one of them according to your needs.

When it comes to creating a custom logo, you are free from searching a specialized design service. You can go to any reputable and professional company and ask them to create your brand identity for you. See, the best thing with this practice is that you will be able to tell them what you exactly need. Also, you will be able to ask them to provide you with their professional and valuable suggestions. Hence, you will be able to take their advice and make your logo more creative and professional.

As your logo is the face of your business, you need to ensure that it doesn’t mess up your business image. A low quality logo or a design that has been used by some other business before won’t make your business look trustworthy, professional and reputable. To stand-out from the rest and to ensure that you grab the attention of your market, you must create your brand identity in a unique and compelling way. Thus, it is best to get a custom logo design as you will be able to customize it according to your liking and business needs.