The business success Logo Design is often measured growth. And growth is always linked to sales. If your company can sell effectively, then you are destined to lose to a competitor who sells more efficiently. It's just a matter of time. It is vital to constantly feel the pulse of your business sales and marketing. The good news is that it's not that difficult.
Try these 9 actions. You may be surprised to learn about your business sales and marketing.
Analyze the numbers.
First important thing: analyze the numbers. It is not enough to analyze sales and profits, we must look beyond ...
Action 1: Calculate the conversion time to convert a prospect into a customer. How long it takes you on average? Business Logo Design This is the time between when you identify for the first time a potential customer and when he passes his first command. Measure it in days and if your average is steadily decreasing, you're on the right track.
Action 2: Calculate the cost of a customer and the cost of an order.
Divide the sales and marketing budget for a given period by the number of new customers won during the same period: it is the cost of customer acquisition. Then divide that budget by the number of new commands to determine the average cost of a new order. If the numbers increase, so your sales performance is declining.
Action 3: Analyze the value of your customers.
You must know the average value of all your customers as well as a client. Measure the average lifespan of your customers and their average value during this period. If you do not know this value, you can not know how much you can invest to acquire a customer.
Action 4: Measure the ratio of lost sales.
For every 100 leads, how many do not buy within a given period? (For example 1.5 times the average conversion time). If this number is declining then you're on the right track. Website Design
Examine your processes.
The measurement can see what's wrong, but it is equally important to understand why. Here are some actions that will help you:
Action 5: Talk to existing customers ... frequently.
Who are better placed than your current customers to evaluate your sales? Choose a few customers at random and contact them by phone. You will collect suggestions for improving your business approach. You'll also notice that customers appreciate the interest you wear them.
Action 6: Talk to your prospects or customers lost.
It is equally important to talk to your customers and your prospects or customers lost. You must give them special attention. Make the point regardless of your sales force. Try it, you may learn a lot and perhaps you will recover from customers?
Action 7: Re-evaluate your marketing material.
You only get one chance to impress with your brochures and sales materials. An effective brochure that puts the right message to your prospects is not necessarily synonymous with exorbitant budget. This requires a well-written and structured, with a beautiful design. See our post on the subject.
Action 8: Meet with your customer service.
Make the point with one of your salespeople. The department of customer service always includes the difficulties of customers. You may be surprised what you learn.
Action 9: Contact your own company.
I love performing this action: Contact your service sales, complete the online form, email or call the receptionist to request information about your products and start calculating the time for you to use, obtain the desired information, etc.. If you're afraid to admit you do, ask someone to do it for you. Observe what happens, the service received, how long it takes? If you are at the forefront of your sales process, the information sought should be provided in less than an hour. If your company can achieve this, then you should start to worry compete ...
Try these 9 actions. You may be surprised to learn about your business sales and marketing.
Analyze the numbers.
First important thing: analyze the numbers. It is not enough to analyze sales and profits, we must look beyond ...
Action 1: Calculate the conversion time to convert a prospect into a customer. How long it takes you on average? Business Logo Design This is the time between when you identify for the first time a potential customer and when he passes his first command. Measure it in days and if your average is steadily decreasing, you're on the right track.
Action 2: Calculate the cost of a customer and the cost of an order.
Divide the sales and marketing budget for a given period by the number of new customers won during the same period: it is the cost of customer acquisition. Then divide that budget by the number of new commands to determine the average cost of a new order. If the numbers increase, so your sales performance is declining.
Action 3: Analyze the value of your customers.
You must know the average value of all your customers as well as a client. Measure the average lifespan of your customers and their average value during this period. If you do not know this value, you can not know how much you can invest to acquire a customer.
Action 4: Measure the ratio of lost sales.
For every 100 leads, how many do not buy within a given period? (For example 1.5 times the average conversion time). If this number is declining then you're on the right track. Website Design
Examine your processes.
The measurement can see what's wrong, but it is equally important to understand why. Here are some actions that will help you:
Action 5: Talk to existing customers ... frequently.
Who are better placed than your current customers to evaluate your sales? Choose a few customers at random and contact them by phone. You will collect suggestions for improving your business approach. You'll also notice that customers appreciate the interest you wear them.
Action 6: Talk to your prospects or customers lost.
It is equally important to talk to your customers and your prospects or customers lost. You must give them special attention. Make the point regardless of your sales force. Try it, you may learn a lot and perhaps you will recover from customers?
Action 7: Re-evaluate your marketing material.
You only get one chance to impress with your brochures and sales materials. An effective brochure that puts the right message to your prospects is not necessarily synonymous with exorbitant budget. This requires a well-written and structured, with a beautiful design. See our post on the subject.
Action 8: Meet with your customer service.
Make the point with one of your salespeople. The department of customer service always includes the difficulties of customers. You may be surprised what you learn.
Action 9: Contact your own company.
I love performing this action: Contact your service sales, complete the online form, email or call the receptionist to request information about your products and start calculating the time for you to use, obtain the desired information, etc.. If you're afraid to admit you do, ask someone to do it for you. Observe what happens, the service received, how long it takes? If you are at the forefront of your sales process, the information sought should be provided in less than an hour. If your company can achieve this, then you should start to worry compete ...
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