The best logo design can not just choose. Here a list of points where you can watch.
You indicated that you want, a few days later it arrived. The graphic designer is a number of concepts for the logo design. A table cleared (or a projector connected) and shooting can begin. How do you now the company logo design? A number of handles.The first impression of the logo design
Record each logo design your first impression. Do not forget that, because you lose that impression when you design No 8 passes or your half hour discussion about that one logo design. That first impression is very important. It's the only time you instinctively react to the new logo design. This brings you instinctively perhaps closest to the members of your target also the logo for the first time. Do you initially nothing, do not be easily persuaded by arguments so nice to find: there is something basic is wrong.The "Checklist Logo Design '
The discussion can easily be confused and degenerate into 'good' vs. 'Not nice'. Prevent that by constantly resorting to the criteria in your briefing. For example, use the following checklist:
* Does this logo design 'who we are, what we do / offer and how we do it? In other words, I get this one idea of what this company is about and what I have to do yourself?
* Does the company logo with our target groups? So no flashy logo for seniors and a solid old-school logo. Also consider specific audience characteristics: this font may be impaired in this size good read, how come on the logo for people who are partially color blind?
* Close this company logo on our communication goals: to call it a club feel, it exudes integrity out, it shows our environment friendly nature, it exudes professionalism, etc.?
* Distinguishes this logo design us enough of our competitors without significantly different compared to what is customary in our market?
* Emits the company logo from our message?
* Fits as the corporate logo in our communication: irony shows itself, it convinces with creativity, it shows our agreement with our relationship groups, etc.?
* Is this Business Logo Design in the middle of a sufficient number of other communication media? Prominent example among our ad look like all those other ads on a newspaper page? Intrigued?
* Is the image used is strong enough or do we explain it later again and again? Let it remember, it is recognizable enough?
* Is it easy? The simpler, more expressive. Strong business logos are almost always stripped to the bone, so ask yourself: is there anything away? Can a single color, the simpler form, is required gradient grid, etc.?
* Is it clear: logo design, this only predefined message off? Returns the number of messages to, then it probably confused and therefore less powerful.
* Looks professional?
* Connect the negative associations from? Think about colors, abstract shapes, rather different fonts, etc.
* Is it a time-logo design? Does the logo ten to fifteen years or is that still kind of nice trendy now hopelessly outdated by then?
If you have less experience in evaluating logo designs, ask yourself: am I happy, I'm excited, the style is young / old etc. Or as a variation on the old adage "the newspaper was a sir: what 'sir' is this logo? Is this an example logo design friendly, helpful, wise, older man or a fast, dynamic, rebellious young girl?'Technical' requirements for the logo design
Besides the communication criteria from the checklist indicated above, there is also a number of technical aspects of the logo design that you should check:
* Is the company logo easy to reproduce on various communication media (large, small, on paper, on gifts, on billboards, display, etc.)?
* Leave this logo (and especially the name) can be easily read by our target audience (seniors, children)?
* Is the logo design (especially the typeface) usable on the Internet?
* Is the company logo with any adjustments for black and white and use 1 - or 2-color printing?
* Is this legal protection business logo? Therefore, the variations on existing clipart only recommended if you exclusivity no such role (as with smaller, locally oriented businesses).
Finally
Finally a few tips:
* An indication, if a logo design needs much explanation, that usually indicates weakness. A powerful logo has no explanation!
* Ask yourself if the target the same associations as those who judge the logo now. The only way to find out is research. Ask a panel from the audience for feedback and if there is no budget for it, ask at least one member of the audience for comment. A warning: a panel does not represent the whole truth, keep your opinion / feeling next turn.
* It is obvious that nature is not really a good criterion for the effectiveness of a company logo. A deliberately clumsy logo in neon colors can sometimes be more effective than a nice, sober, balanced mark. What matters is whether the logo contributes to the goals of the 'sender'.
You indicated that you want, a few days later it arrived. The graphic designer is a number of concepts for the logo design. A table cleared (or a projector connected) and shooting can begin. How do you now the company logo design? A number of handles.The first impression of the logo design
Record each logo design your first impression. Do not forget that, because you lose that impression when you design No 8 passes or your half hour discussion about that one logo design. That first impression is very important. It's the only time you instinctively react to the new logo design. This brings you instinctively perhaps closest to the members of your target also the logo for the first time. Do you initially nothing, do not be easily persuaded by arguments so nice to find: there is something basic is wrong.The "Checklist Logo Design '
The discussion can easily be confused and degenerate into 'good' vs. 'Not nice'. Prevent that by constantly resorting to the criteria in your briefing. For example, use the following checklist:
* Does this logo design 'who we are, what we do / offer and how we do it? In other words, I get this one idea of what this company is about and what I have to do yourself?
* Does the company logo with our target groups? So no flashy logo for seniors and a solid old-school logo. Also consider specific audience characteristics: this font may be impaired in this size good read, how come on the logo for people who are partially color blind?
* Close this company logo on our communication goals: to call it a club feel, it exudes integrity out, it shows our environment friendly nature, it exudes professionalism, etc.?
* Distinguishes this logo design us enough of our competitors without significantly different compared to what is customary in our market?
* Emits the company logo from our message?
* Fits as the corporate logo in our communication: irony shows itself, it convinces with creativity, it shows our agreement with our relationship groups, etc.?
* Is this Business Logo Design in the middle of a sufficient number of other communication media? Prominent example among our ad look like all those other ads on a newspaper page? Intrigued?
* Is the image used is strong enough or do we explain it later again and again? Let it remember, it is recognizable enough?
* Is it easy? The simpler, more expressive. Strong business logos are almost always stripped to the bone, so ask yourself: is there anything away? Can a single color, the simpler form, is required gradient grid, etc.?
* Is it clear: logo design, this only predefined message off? Returns the number of messages to, then it probably confused and therefore less powerful.
* Looks professional?
* Connect the negative associations from? Think about colors, abstract shapes, rather different fonts, etc.
* Is it a time-logo design? Does the logo ten to fifteen years or is that still kind of nice trendy now hopelessly outdated by then?
If you have less experience in evaluating logo designs, ask yourself: am I happy, I'm excited, the style is young / old etc. Or as a variation on the old adage "the newspaper was a sir: what 'sir' is this logo? Is this an example logo design friendly, helpful, wise, older man or a fast, dynamic, rebellious young girl?'Technical' requirements for the logo design
Besides the communication criteria from the checklist indicated above, there is also a number of technical aspects of the logo design that you should check:
* Is the company logo easy to reproduce on various communication media (large, small, on paper, on gifts, on billboards, display, etc.)?
* Leave this logo (and especially the name) can be easily read by our target audience (seniors, children)?
* Is the logo design (especially the typeface) usable on the Internet?
* Is the company logo with any adjustments for black and white and use 1 - or 2-color printing?
* Is this legal protection business logo? Therefore, the variations on existing clipart only recommended if you exclusivity no such role (as with smaller, locally oriented businesses).
Finally
Finally a few tips:
* An indication, if a logo design needs much explanation, that usually indicates weakness. A powerful logo has no explanation!
* Ask yourself if the target the same associations as those who judge the logo now. The only way to find out is research. Ask a panel from the audience for feedback and if there is no budget for it, ask at least one member of the audience for comment. A warning: a panel does not represent the whole truth, keep your opinion / feeling next turn.
* It is obvious that nature is not really a good criterion for the effectiveness of a company logo. A deliberately clumsy logo in neon colors can sometimes be more effective than a nice, sober, balanced mark. What matters is whether the logo contributes to the goals of the 'sender'.
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